FROM RÉCLAME TO RENAISSANCE — This summer only in Lebanon
claudeelkhal -

Has creativity in advertising been hung out to dry?

Between influencer promotions and AI content generators, advertising is regressing to simple "réclame"—all announcement, no creativity. But creative communication doesn't need to be washed away by algorithms. Quite the opposite: it can flourish.

Claude El Khal is bringing his unique expertise –a 30 years multi-discipline experience across traditional and digital media– to an exclusive in-house seminar tailored for Lebanon ad agencies. LIMITED SUMMER AVAILABILITY: JUNE-AUGUST 2025.

Let’s reclaim the creative edge algorithms can't replicate. Let’s turn social media platforms into canvases for creative excellence.

Contact me on LinkedIn to secure your preferred dates.




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